What is Your “Online Reputation” – and Why is it Important?
Why increase visibility in search engines in order to get more leads if you have negative comments/reviews about your business that color a prospective customer’s perspective of your business before you even get a chance to build a relationship with them and convert them to a customer?
Or, just as bad spending thousands to gain greater visibility in search engines if you have no comments/reviews about your business and so your competition is able to control the online conversation for your market as defined by search keywords?
As you can see, managing your online reputation or “Reputation Marketing” is your first priority.
The scope of “Reputation Management” defined in this manner is much larger than just reviews. In fact, studies show that it includes the following factors.
Are you easily found in search engines, including Google, Bing and Yahoo as well as local search such as Google Plus and Yahoo Local for the keywords your ideal customers are searching for? Is your business accurately listed in Review sites and Business directories? Is your business accurately listed in hundreds of these directories to maximize your online visibility and authority and standing with the search engines?
After making sure your business is accurately listed (business name, address, phone and website as shown EXACTLY on your website) in as many review sites as possible, are you monitoring your reviews 24/7/365 for both positive and negative comments and engaging with the reviewers, especially if they leave a negative comment? Do you have a thoughtful, effective customer reviews program in place to motivate customers to leave positive reviews to make sure you can compete with your competition and establish a balance in case of any negative reviews in the future?
Do you have an effective program in place to generate a consistent stream of social media posts, images, news releases, videos and articles about your business? If not, you will not be able to dominate the conversation about your line of business in your market, nor will you be able to control the conversation about your business – and thus your reputation.
Are you engaging with your customers and prospects – building an online relationship with them? If you fail to socialize with them and your competitor does – where will that leave you? It will leave your competitor with the ability to define the market, control the “frame of reference” for the discussion regarding the services you provide and ultimately control the frame for reference for the discussion about your business. If your competitor defines the decision parameters for your prospects and customers – who will you compete if they favor the competition?
Share of Voice:
Which of the businesses you compete with online will dominate the market and attract the most new customers? The competitor who commands the largest “share of voice”, or the one who has the most visibility, most positive reviews, most news releases, image posts, video posts, articles and greatest social media engagement and activity on the search engine results pages for the keywords used by the largest number of buyers of your product or service. Will that be you?
So, where do we start?
We start by analyzing your current situation and performance and then providing solutions to help you protect and build your online reputation so you can get more new customers.
Issue: Multiple Bad Reviews & Very Poor Ratings. Reputation keyboard key.
Average Up Your Reviews and Bury Your Bad Reviews.
Post more 5 Star Reviews to bring your reputation score up.
Post more 5 Star Reviews to push the bad reviews off the first page of your listing.
Issue: No Control Over Reviews
Create a Private Review Page to collect reviews.
A private review page will ensure that when bad reviews are posted then they will never be available to public. You will be notified of these reviews so you and your staff can address them privately and internally.
Develop a private review page to collect reviews from customers.
Create a process that bad reviews get filtered and sent to your companies manager.
Create a process to post 5 Star reviews online on important local business directory sites.
Issue: No Reputation Website Marketing
Harnessing the power of written and video testimonials and adding them directly to your website for new and existing customers to see.
Branding of your company through video reviews.
Add video testimonials and reviews to your website.
Add the latest written testimonial reviews from your local directories to your site.
Issue: No Reputation Monitoring System
Create a monitoring process with our team that monitors, tracks, and reviews your listings on a daily basis.
Create a monitoring process that daily monitors, tracks, and reviews your online review sites.
Utilize our team and processes to notify you when bad reviews are posted.
Manually setup a protocol to review all your sites and notify your company of bad reviews.
Develop a positive alert protocol so your team is notified about 5-star reviews so that they can follow up with the reviewer for a possible referral.
Issue: Not Enough Reviews To Be Trusted
Create a Customer Review Strategy.
Create professionally designed review post cards to collect customer reviews.
Create professionally designed review business cards to collect customer reviews.
Create a professionally written email campaign to collect customer reviews.
Issue: No Review Posting Strategy
Develop a proprietary strategy that overrides the review filters and algorithms in order to post 5-star reviews to your local directory sites.
Develop strategies to bypass review filters.
Post real reviews from customers collected on our review page.
Sort through reviews to find the best for posting.
Optimize the reviews for your company.
Issue: No Video Review Testimonials
Create 3-6 video testimonials with which to market and brand your company as a trustworthy company to do business with.
We setup a time with your current customers to record the great things they have to say about your company and the experience you gave them.
We edit those testimonials in a way that allows them to convert leads and traffic.
We also to market those videos on your website, social media, and other online marketing venues.
Issue: No Reputation Reporting Process
Develop and maintain a reputation reporting process.
Create a reputation reporting procedural system.
Develop a two week reporting process that highlights all your reviews from the various online directories.
Create branding for the report so that you can use it to share with your staff and others to encourage them on the great job that they’re doing.
It can also be used as a learning tool to educate them on issues that arise when receiving bad reviews.
Issue: No Reputation Marketing Staff Training (Reputation Marketing Culture)
Build a reputation marketing training center for your staff.
We will build a customized and branded reputation marketing training solution to each one of your staff. This will educate and inspire them to engage in developing and maintaining a 5 star reputation.
We will create individual training videos in order to educate your staff on why your online reputation is vital to your marketing strategies. This will ensure that each one of your employees will have a clear understanding of how they can contribute and ensure that your company emerges as the market leader.
We will create a quizzing system where your staff can login, watch the training and take a short quiz on what they’ve learned. This will help us make sure that each of your staff is on the same page.
We will then notify you on how they performed with the training so you have an understanding of which of your staff has a clear understanding of your goals and which ones might need a little more support.
Developing a training system for your company ensures a proactive approach to creating and maintaining your 5-star reputation and will almost guarantee your seat at the table as being a market leader and most reputable company to be doing business with.